What is VAO?

This tale originates at the very name of the establishment, VAO, that comes from vow, which means to make a promise:

"VAO is our promise to the people, to always deliver an exceptional and uncompromising shopping experience".

Our mission is to highlight the individuality of the wearer and embody their story as an emotional memory. We want to create emotional moments for our clients at every touch point, going beyond the mere transactional processes. We aim to tailor-make every customer's journey, down to the smallest of details.

Founded in April 2018, this unique space hosts the finest assortment any retailer in the UAE; from international renown brands like Fendi, Valentino, Givenchy, or Christian Louboutin, to more contemporary ones, sharing the same vision embedded in our DNA.

"When you are led by your values, you create something far beyond mere business transactions, you create a community, a family, one that holds and guides the very foundation that holds you...", a statement that has been a guiding agent for the VAO family. As an establishment founded under a renowned family business, Opera Trading Co., we share the same culture that has been the founding base of our founders since the day of the company's inception. The family values that have brought us together to work as a team, as one hand, sharing the same principles and ethics.